Dolph Ziggler sporting a social media costume with the #heel hashtag |
Not everyone has been so accepting. The Olympics have been anything but accepting of social media by putting in place harsh restrictions such as: not allowing the contestants to comment on anything other then the events that they took part in, or not being able to interview other players, and perhaps the most ridiculous thing is that they can’t post any pictures of the games themselves. The list goes on and on with more rules that completely kill the hope for athletes to develop a social connection with their fans, and ultimately all this hurts the Olympics as well. The Olympics is having to struggle with making the games more relevant, and it is quickly becoming the token of dying media.
Other leagues are also falling behind. MLB has recently implemented a new social media policy that is failing them. MLB has 1.6 millon Twitter followers about half of both the NBA and NFL. The MLB is also falling behind in new media forms of publication, specifically their presence on YouTube. Frequently MLB takes down fan-made videos with MLB content, not allowing the fans to interact and express their passions for the game. All this, while having a practically non-existent presence on the site, occasionally uploading videos not catching more than a thousand views. Compare this to the NBA who happily post game excerpts driving people to get interested in the game and watch it on tv, greatly increasing the revenue flow.
There is no doubt that social media can be very influential in sports, but the people in charge are still slow to embrace it. The WWE should be a model for other sports to look to for their social media policies. The WWE shows how being open can win you everything.
No comments:
Post a Comment