Friday, December 16, 2011

NHL’s new social media policy for players

The National Hockey League enforced a new policy approved by the National Hockey League Players’ Association, restricting the use of social media applications by its players. Taking effect for the 2011-2012 season, the policy includes a social media blackout period that starts two hours before the game, lasting until are post-game interviews are over.
The policy was created in order to make sure certain information isn’t leaked out to the public, as well as false information that could go against the NHL’s league rules. It was also made to prevent people from betting on the game using information that is not approved. Players are asked to be cautious of what they post online. Failure to follow the policy would result as a fine to the player. “The policy is sensible. It lets our players and clubs participate substantially in the opportunity of social networking while identifying and mitigating some of the risks. To date, our players and clubs have been exemplary in connecting with fans on social networks, and fans should not expect to see any material difference as a result of this policy," said Deputy Commissioner Bill Daly on a CbsSports.com article.
The National Football League and the National Basketball Association have been using this policy for about two years. Major League Baseball has been using a social media policy for a shorter time. The NHL was one of the last leagues to implement a social media policy because they felt that their players don’t engage into social media, as much as the players from the other league.
One of the most active tweeters in the NHL, Paul Bissonnette, a left winger for the Phoenix Coyotes, does not seem to have a problem with it. “People asking about NHL’s new policy on Twitter. I think it’s good. I don’t even play much and I don’t tweet on game days. Plenty of off days,” he said to TheStar.com. New York Islander Michal Grabner also tweeted, “Heard there will be a social media policy in the NHL ... good thing most our my tweets are about food, napping or video games #dontwanttobefined.”
Though a policy has been administered, there should not be any changes in the way players communicate with the use of social media. Players are restricted from revealing certain information; however the public will continue hearing from them.

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