In a generation influenced by social media, websites such as Facebook and Twitter are strong tools in advertising. The cause of this is that news can be posted through mobile devices quickly and easily. With this option, athletes are able to present opinions and promote public events to their fans. These interactions through social media networks offer fans a voice in the sports industry and can share their thoughts to the athletes using Twitter.
Social media's reliable ways to spread information and give fans an option to communicate with athletes has positive effects on the sports industry. Depending on a player’s involvement with Twitter and Facebook their popularity will increase. With a large fan base, players see higher sales in their merchandise such as jerseys and other apparel.
Even though the athletes have better ways of spreading their thoughts through the internet, there can be negative effects of doing this. With the world spending time on social media, athletes have to be aware of how they are addressing their opinions. If their post is offending to anyone, it will spread and negatively impact the player’s reputation.
Players even have to watch what they say about their opponents. There have been numerous situations where the players have said insults toward the opposing team and caused conflict. For example, in the past week there was a college basketball fight that started over Twitter. At first it was just the players talking trash, but it escalated from there and all the anger poured out during the game.
Social media will always have ups and downs. If athletes appropriately express their opinions to the public they can avoid conflicts, but if they feel free to express their thoughts they may run into trouble and face consequences. However, players and coaches are able to share advice with their fans and even advertise their team’s merchandise.
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